Added Extras = Service Excellence

The fenestration industry often sees installation companies rushing to undercut each other on price to be the cheapest on the market. This strategy is unsustainable in the long term, with margins squeezed until there’s nothing left to reinvest in the future of the business.

Instead of offering the lowest price to get the job, the astute salesperson can instead demonstrate the value of the products and services they provide. Consumers are more well-informed and savvy than ever before, and whilst ‘value for money’ is still one of main criteria for selecting an installer, this doesn’t have to mean ‘cheap’.

One way to add value to your sales proposition is to recommend additional products or services to the homeowner, enhancing their original ideas whilst differentiating your business from other installers.

Industry-leading systems company Liniar has developed a fully matching, high quality range that offers fitters a way to increase profits and remain competitive in order to meet homeowners’ demands.

Liniar has a well-earned reputation for innovation. A choice of three cutting-edge 70mm window systems, 90mm Passive House windows with high acoustic values and the UK’s first double-rebated flush sash system Resurgence is complemented with bi-folds, sliding patio doors, trims and roofline. But did you know, Liniar has also been producing part-recycled, low maintenance decking and fencing for 20 years?

Whether a customer would like replacement windows, doors or a conservatory or orangery, adding on a deck could extend their living space out into the garden. Offering this with a single point of sale, the homeowner has one warranty, superb customer support and the peace of mind that their products come from an industry-leading manufacturer.

Liniar decking was designed with installers in mind. Delivered in kit format, it arrives with everything needed to get the job done and ordering is simple. Each deck kit is quoted individually and made-to-order, leaving no waste. With steel sub-frame and deckboard lengths pre-cut to size, fitters don’t have to worry about cutting materials on site, saving time, reducing noise and minimising disruption to homeowners.

A unique balustrade system is also available which can be foiled to match the property’s windows, doors and conservatories, providing an overall finished look for the homeowner.

Launching later this year, Liniar’s new composite deckboards will offer a double-sided attractive finish and revolutionary new ‘Quick Clip’ installation system (patent pending). This new range has a timber-like appearance without the hassle of jet-washing and staining each season – perfect for time-poor homeowners.

With pre-fabricated steps and even matching gates, the Liniar decking system offers everything needed to deliver a project that will not only wow the homeowner, it will have others rushing to get the same at their property.

Offer part-recycled composite or woodgrain foiled Liniar fencing to match, and installers will find they no longer have to compete in the ‘Who has the lowest price?’ game – setting themselves apart by giving the customer something totally different from the next installer.

British-made in the heart of the UK, Liniar’s PVCu and composite outdoor ranges are designed and developed by the same team as its innovative window, door and roof systems, with over 500 years’ experience – and Liniar customers benefit from exclusive access to the full range.

For more information on decking, fencing or other matching products in the Liniar range, visit the website today.


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