Liniar Approved shows TruFrame is not willing to give up its integrity

TruFrame, one of Liniar’s largest customers, was formed by David Firmager in 1994 and remains a family-run business to this day. The company occupies a 50,000 ft² manufacturing site in Melton Mowbray and services window installers and trade outlets all over the UK.

TruFrame’s rapid growth has meant it has needed to form tight supply chain partnerships and develop industry leading processes to maintain its focus on product quality and customer service. Projects Director, Patrick Firmager, explains TruFrame’s philosophy and why it’s important for TruFrame to demonstrate Liniar Approved status.

“We began the switch to Liniar in 2010, starting with foiled products, before moving fully across by early 2011. We’d been manufacturing another profile system for several years prior to that, but found we were increasingly competing against the group’s own fabricator network, which didn’t make sense commercially.

Why Liniar?

“We chose Liniar because the system was relatively new, it looked great, and had some unique features, such as the patented bubble gasket. Also, Window Energy Ratings were becoming more and more important at the time and, with Liniar’s EnergyPlus system, our customers didn’t need to use low-iron glass to achieve an A rating.

“The culture at Liniar also felt very much like our own – entrepreneurial with a flat management structure. Even now, we find its always easy to get in touch with the right person and have a proper conversation.

“Once we started fabricating Liniar, we found it was much easier to manufacture with than our previous system. Also, with the product being a more industry-standard shade of white, the switch opened up a much larger market to us. In the end, it was an easy decision for us to shift all our production to Liniar as soon as possible – and we haven’t looked back since.

Why still Liniar?

“We believe Liniar is still a market-leading product. Even now, I glance over a Liniar wall chart and think it’s exactly how a profile system should be… everything is made with a purpose and fits together without compromise.

“Our relationship with the whole team at Liniar is also as strong as ever – it’s a really friendly organisation and everyone’s always eager to help. Importantly, any feedback we have is valued and any ideas we have are given genuine consideration. I’d be hard pressed to name another systems company able to offer the level of support and responsiveness that Liniar does.”

“More than anything, we appreciate Liniar’s commitment to R&D and new product development; there’s always something new in the pipeline. The flush sash system helped to open up new markets for us, and Alumina is a great concept – a foiled aluminium bi-fold system that matches uPVC windows – we’ll be looking to fabricate Alumina later this year.

Why is ‘Liniar Approved’ important?

“We see ourselves very much as a manufacturing company, not a sales organisation. We’re incredibly proud of the products we make, and when we put our name to something it has to be right. Very much like Liniar itself, we’ve never set out to be the cheapest – we simply strive to be the best.

“Liniar Approved is therefore crucially important to TruFrame. It signifies we’re fabricating our products exactly as intended; using all the correct components and following all the necessary procedures. In a marketplace that can be tough to compete in, Liniar Approved shows that TruFrame is not a company willing to give up its integrity.

“We all know that corners can be cut when fabricators are trying to save money – so the Liniar Approved scheme makes everything fair; it shows we’re competing on a level playing field, whilst offering customers the reassurance that all our products are manufactured exactly as Liniar has designed, tested and guaranteed.

Choose your fabricator wisely

“We are well aware that price is critically important – but we also know our customers highly value the fact they can rely on the products they buy from TruFrame as being fully tested and guaranteed too.

“Installers – I’d recommend asking whether the window and doors you’ve been quoted are manufactured to Liniar Approved standards. Do they contain all Liniar components? What guarantees will you receive? Have they been subjected to PAS 24 security testing? Do they carry any independent certification such as BSI Kitemark? If the fabricator can’t answer ‘Yes’ to all the above, how can you be sure the products you’re installing aren’t going to fail in the future?”

Patrick sums up with a final word of caution to installers:

“We’ve all been tempted with the offer of a lower price – but when it comes to building regulations and supplying products that are fit for purpose, please think carefully before you buy. With the possible consequences of glass slippage, due to the wrong glazing platforms being used, or inferior reinforcement materials causing frames to buckle, is it really worth taking the risk?”

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