Letter to editor

Dear Editor,

Last month HL Plastics bought the remaining 50% of Zoom Conservatory Roof Systems from The Capulet Club LLP.

HL Plastics now owns 100% of Zoom and has rebranded it as Liniar Zoom. It is now an important part of the Liniar family.

This is an exciting time for Liniar Zoom and we have a number of product developments in the pipeline. The full Liniar Zoom range will launch in the New Year to Liniar customers and complement our suite of innovative windows and doors. Liniar Zoom will be available as ready-made conservatory roof kits and as bar length to all Liniar fabricators.

For existing Zoom customers it will be business as usual. Zoom production and key staff under Keith Langley, General Manager, have relocated to a new 25,000 sq ft facility in Derbyshire next to Liniar.

People have been quick to write off conservatories. But they have been too quick. Any market needs investment, innovation and product developments that will help customers sell more. Conservatories have suffered in this regard, but being part of the Liniar family will guarantee that customers have products that give them a competitive edge. As the housing shortage continues and homeowners look to create more living space, conservatory sales are picking up again. Zoom is an easy to install and problem-free conservatory roof, which is why I invested in it in 2011. Our intention is to integrate it fully with the rest of Liniar’s innovative range so it provides a seamless customer experience. We’re committed to developing the Liniar Zoom conservatory to stretch its technological lead and make it even easier to sell, along with Liniar windows and doors.

Yours sincerely

Roger Hartshorn
Managing Director, HL Plastics

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