Tradeglaze Goes From Strength to Strength With Liniar

Well-known for its commitment to customer satisfaction since its inception in the mid-1990s, Tradeglaze and the company’s subsidiaries Jackson Windows and Supreme Windows has become the go-to window suppliers for many customers in the Lincolnshire area for retail, trade and commercial projects alike.

Established initially as an installer in 1995, Tradeglaze has come a long way in the last three decades. Starting as a team of three, the business grew quickly and within a couple of years had opened its own manufacturing factory. By the mid-2000s, it had outgrown its premises and in 2009 the company opened a new state-of-the-art 12,000 sq ft factory at its current location in Lincoln. Today, Tradeglaze employs over 70 staff including its own remedial engineer team.

With increased manufacturing capability and an expanding order book, quickly after its relocation to a new facility Tradeglaze sought to modernise its supply chain.

A Time For Change

“We researched the systems companies available to us and agreed we needed a supplier that could provide a stable supply of profile – and more importantly, which offered the same level of customer service that we provide to our customers,” explains Jeremy Wetherall, Managing Director.

“We wanted to work with a company whose values would align with ours. Innovation, investment in the future and exceptional customer service is what we strive for. With the most technologically advanced window system designs on the market and a well-earned reputation for innovation, Liniar was the right choice for us.”

“Nearly 12 years into our relationship with Liniar, our opinion of its service and products hasn’t changed. It’s easy to see the amount of work that Liniar puts into creating its first-class systems. From our point of view, we can stand behind these

Agate on White windows- Tradeglaze- Lincoln

products, confident in the knowledge that we are selling the best window systems on the market.”

Covid, Challenges and Customer Support

“The COVID-19 pandemic has brought unprecedented changes in trade and consumer buying behaviours,” comments Katerina Pickup, Marketing Manager at Tradeglaze.

“Our online presence has undergone a remarkable transformation in recent months. We launched a new website for our retail brand Jackson Windows and introduced a new online product brochure, so our customers can get product information in a way that works for them. We now routinely use online video conferencing to advise our customers on their choices with us.”

Jeremy confirms: “We have transformed our sales approach completely and have further increased our emphasis on customer support. We are receiving glowing customer reviews every week so we know that our business model is working well. We are very excited for the months ahead as we continue innovating our companies.”

“We love working with Liniar – it’s a company you can rely on. These have certainly been challenging times but the team at Liniar have provided us with constant communication and are completely transparent in terms of supply. Throughout the entire pandemic it was obvious that, despite many exceptional challenges, Liniar has been working very hard to keep us up to date at all times. We certainly feel in good hands with Liniar.”

“Our installers also enjoy using Liniar’s products. Not only do they make our customers happy with outstanding energy efficiency ratings and attractive style, but they’re also very easy to install. They’re lightweight and the job is quicker to complete to our exacting standards.”

Big Projects for Tradeglaze

Tradeglaze works with several developers in the region to provide quality double glazing products to new builds. The team recently supplied high-end developer Lindum Homes with stunning Agate Grey flush sash windows for an opulent development in the desirable location of Heighington, four miles south of Lincoln.

Jamie Cocks, Sales Manager at Lindum Homes, says: “Tradeglaze has supplied and installed the windows and doors on our exclusive Bramley Grove development of 5 executive homes. Their product and service are first rate and the finished homes look absolutely stunning.”

“Lindum Homes chose to work with us for two reasons,” explains Brian Pearson, Trade Manager at Tradeglaze. “Firstly because of the reputation we’ve built of putting customers first, and secondly because we manufacture and install Liniar windows – their quality is renowned throughout the industry.”

“Bramley Grove is a totally unique development, high specification and with many individual touches. We were proud to supply our products to this remarkable site.”

For more information on the company’s fabrication operation and their product ranges visit and



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